Cases in marketing financial services /

Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor Corporativo: Chartered Institute of Marketing
Otros Autores: Ennew, Christine, Watkins, Trevor, Wright, Mike, 1952-2019
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1993.
Colección:Marketing series. Student.
Temas:
Financial services industry > Marketing > Case studies.
BUSINESS & ECONOMICS > Finance.
Financial services industry > Marketing.
Financi�ele instellingen.
Diensten.
Marketing.
Case studies.
�Etudes de cas.
Acceso en línea:Texto completo
Descripción
Sumario:Cases in Marketing Financial Services presents several cases from different countries relating to the marketing of financial service.
Descripción Física:1 online resource (vi, 288 pages) : illustrations
Bibliografía:Includes bibliographical references (pages 280-285) and index.
ISBN:9781483105772
1483105776

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