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Social media audits : achieving deep impact without sacrificing the bottom line /
This book gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Chandos Publishing,
2014.
|
| Colección: | Chandos social media series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 008 | 140822s2014 enka ob 001 0 eng d | ||
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| 020 | |z 9781843347453 | ||
| 020 | |z 1843347458 | ||
| 035 | |a (OCoLC)890019654 |z (OCoLC)876512971 |z (OCoLC)878829855 |z (OCoLC)880447024 |z (OCoLC)932058259 |z (OCoLC)1105196226 |z (OCoLC)1105564884 | ||
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| 100 | 1 | |a Gattiker, Urs E., |e author. | |
| 245 | 1 | 0 | |a Social media audits : |b achieving deep impact without sacrificing the bottom line / |c Urs E. Gattiker. |
| 264 | 1 | |a Oxford : |b Chandos Publishing, |c 2014. | |
| 300 | |a 1 online resource (xvi, 293 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Chandos social media series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Part 1. Setting the stage, or what it's all about -- part 2. Driving with better benchmarks : the data game -- part 3. With traction and insight, everything is obvious. | |
| 520 | |a This book gives people dealing with social business in their working life a guide to social media marketing, measurement, and how to evaluate and improve the use of social media in an organizational context. | ||
| 650 | 0 | |a Social media. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Benchmarking (Management) | |
| 650 | 2 | |a Social Media |0 (DNLM)D061108 | |
| 650 | 2 | |a Benchmarking |0 (DNLM)D019985 | |
| 650 | 6 | |a M�edias sociaux. |0 (CaQQLa)000258927 | |
| 650 | 6 | |a Marketing sur Internet. |0 (CaQQLa)201-0275029 | |
| 650 | 6 | |a �Etalonnage concurrentiel. |0 (CaQQLa)201-0251849 | |
| 650 | 7 | |a social media. |2 aat |0 (CStmoGRI)aat300312269 | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x E-Commerce |x Internet Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Mail Order. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Direct. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Telemarketing. |2 bisacsh | |
| 650 | 7 | |a Benchmarking (Management) |2 fast |0 (OCoLC)fst00830291 | |
| 650 | 7 | |a Internet marketing. |2 fast |0 (OCoLC)fst00977272 | |
| 650 | 7 | |a Social media. |2 fast |0 (OCoLC)fst01741098 | |
| 653 | |a Internet, web and social media | ||
| 653 | |a Social media | ||
| 776 | 0 | 8 | |i Print version: |a Gattiker, Urs. |t Social Media Audits : Achieving Deep Impact Without Sacrificing the Bottom Line. |d Burlington : Elsevier Science, �2013 |z 9781843347453 |
| 830 | 0 | |a Chandos social media series. | |
| 856 | 4 | 0 | |u https://sciencedirect.uam.elogim.com/science/book/9781843347453 |z Texto completo |