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Whisky : technology, production and marketing /

Whisky: Technology, Production and Marketing explains in technical terms the science and technology of producing whisky, combined with information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky production, from the pro...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Russell, Inge (Editor ), Stewart, Graham (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam : Elsevier Academic Press, 2014.
Edición:Second edition.
Temas:
Acceso en línea:Texto completo

MARC

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019 |a 890770242 
020 |z 9780124017351 
020 |z 0124017355 
035 |a (OCoLC)887702832  |z (OCoLC)890770242 
050 4 |a TP605 
082 0 4 |a 663/.52  |2 23 
245 0 0 |a Whisky :  |b technology, production and marketing /  |c edited by Inge Russell and Graham Stewart. 
250 |a Second edition. 
264 1 |a Amsterdam :  |b Elsevier Academic Press,  |c 2014. 
264 4 |c �2014 
300 |a 1 online resource (iv, 417 pages) :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
500 |a Academic Press is an Imprint of Elsevier. 
500 |a First edition 2003. 
520 |a Whisky: Technology, Production and Marketing explains in technical terms the science and technology of producing whisky, combined with information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky production, from the processing of raw materials to the fermentation, distillation, maturation, blending, production of co-products, and quality testing, as well as important information on the methodology used for packaging and marketing whisky in the twenty-first century. No other book covers the entire whisky process from raw material to delivery to market in such a comprehensive manner and with such a high level of technical detail. 
505 0 |a Chapter 1 -- An introduction to whisk(e)y and the development of Scotch whisky; Chapter 2 -- Irish whiskey; Chapter 3 -- Japanese whisky; Chapter 4 -- Indian whiskies; Chapter 5 -- North American whiskies: a story of evolution, experience, and an ongoing entrepreneurial spirit; Chapter 6 -- Scotch whisky: raw material selection and processing; Chapter 7 -- Distilling yeast and fermentation; Chapter 8 -- Contamination: bacteria and wild yeasts in a whisky fermentation; Chapter 9 -- Batch distillation; Chapter 10 -- Grain whisky distillation; Chapter 11 -- Maturation; Chapter 12 -- Blending; Chapter 13 -- Sensory analysis; Chapter 14 -- Whisky analysis; Chapter 15 -- Co-products; Chapter 16 -- Water: an essential raw material for whisk(e)y production; Chapter 17 -- Designing for cleanliness in the distillery; Chapter 18 -- Whisky global packaging developments; Chapter 19 -- Marketing Scotch whisky in the 21st century and previously; Chapter 20 -- Marketing Scotch whisky; Appendix; Index. 
650 0 |a Whiskey. 
650 6 |a Whisky.  |0 (CaQQLa)201-0019103 
650 7 |a whiskey (liquor)  |2 aat  |0 (CStmoGRI)aat300380579 
650 7 |a Whiskey  |2 fast  |0 (OCoLC)fst01174572 
653 0 0 |a whisky 
653 0 0 |a gedistilleerde dranken 
653 0 0 |a distilled spirits 
653 0 0 |a alcoholische dranken 
653 0 0 |a alcoholic beverages 
653 0 0 |a marketing 
653 0 0 |a voedseltechnologie 
653 0 0 |a food technology 
653 0 0 |a voedselverwerking 
653 0 0 |a food processing 
653 1 0 |a Food and Bioprocess Engineering (General) 
653 2 0 |a Foods, Beverages 
653 1 0 |a Levensmiddelen- en bioproceskunde (algemeen) 
653 2 0 |a Voedingsmiddelen, dranken 
700 1 |a Russell, Inge,  |e editor. 
700 1 |a Stewart, Graham,  |e editor. 
856 4 0 |u https://sciencedirect.uam.elogim.com/science/book/9780124017351  |z Texto completo