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Public communication and behavior. Volume 1 /
Public Communication and Behavior, Volume 1 covers the study of communicatory behavior that has a public or social character. <br>The book discusses the evaluation of the models used to evaluate television series; the synthesis of 1043 effects of television on social behavior; and tv news, pri...
| Clasificación: | Libro Electrónico |
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| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Orlando :
Academic Press,
1986.
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| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Front Cover; Public Communication and Behavior; Copyright Page; Table of Contents; Preface; Chapter 1. An Evaluation of the Models Used to Evaluate Television Series; I. Introduction; II. Sesame Street's Accomplishments; III. Formative Evaluation and the CTW Production Model; IV. Evaluating Models of Summative Evaluation; V. Evaluation Results; References; Chapter 2. A Synthesis of 1043 Effects of Television on Social Behavior; I. Introduction; II. Methods; III. Results; IV. Summary and Discussion; References; Additional References: Studies Coded for the Meta-Analysis
- Chapter 3. More Than Meets the Eye: TV News, Priming, and Public Evaluations of the PresidentI. Introduction; II. A Theory of Priming; III. Method; IV. Experimental Tests of Priming; V. Priming and Presidential Responsibility; VI. Priming in Presidential Elections; VII. Summary and Conclusions; Technical Appendix; References; Chapter 4. The Myth of Massive Media Impact: Savagings and Salvagings; I. Origins and Nature of the Myth; II. Evidence Regarding Intended Mass Media Effects; III. Evidence Regarding Unintended Mass Media Effects; IV. Salvaging the Myth of Media Effectiveness
- V. Concluding JudgmentsReferences; Chapter 5. The Found Experiment: A New Technique for Assessing the Impact of Mass Media Violence on Real-World Aggressive Behavior; I. Introduction; II. Comparison of the Found Experiment with Laboratory and Field Experiments; III. A Paradigm for Investigating the Real-World Impact of Mass Media Stories; IV. Eleven Found Experiments on the Impact of Antisocial Behavior Publicized by the Mass Media; V. Summary of Results; VI. Methodological Strengths; VII. Methodological Limitations; VIII. Summary of Methodological Strengths and Limitations
- IX. Future ResearchReferences; Index