UX five-second rules : guidelines for user experience design's simplest testing technique /

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The five-second test (also known as "timeout test" and "exposure test") is one of the most convenient rapid UX testing methods available, although its value can be compromised by ignoring the restrictions of the method. This test involves displaying a visual or informational desi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Doncaster, Paul
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Waltham, MA : Morgan Kaufmann, 2014.
Temas:
Web sites > Design.
Web-based user interfaces > Testing.
User interfaces (Computer systems) > Testing.
User-centered system design > Testing.
Human-computer interaction.
Sites Web > Conception.
COMPUTERS > General.
Human-computer interaction
User interfaces (Computer systems) > Testing
Web sites > Design
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Front Cover; The UX Five-Second Rules; Copyright Page; Contents; Preface; 1 The Method; 1.1 What Is a Five-Second Test?; 1.2 The Processes in Play; The "Reverse Polaroid" Effect; 1.3 Evolution: From the Lab to Online; 1.4 What's Going Wrong?; Example 1: Promotional Products; Why it's a Bad Test; Example 2: Internships; Why it's a Bad Test; Example 3: The Donate Button; Why it's a Bad Test; Sample Analysis; References; Recommended Reading; 2 The UX Five-Second Rules; 2.1 Proper Use of the Method; Reading Text; Design Comparisons; Predicting Future Behavior; Testing Home and Landing Pages.
  • 2.2 Test FormatMemory Dump Tests; Target Identification Tests; Attitudinal Tests; Mixed Tests; 2.3 Avoiding the Nonresponse; 2.4 Instructions; Writing the Instructions; Considerations by Test Format; "Imagining" the Context; 2.5 Page/Image Visibility; Does Scrolling Influence Ability to Recall a Target?; Creating the Test Image; 2.6 Number of Questions; The Ticking Clock; Can the Number of Questions in a Test Predict What Types of Answers Are Received?; Is There a "Magic Number" of Questions?; 2.7 Order of Questions; Priming and Habituation; Memory Fade and Test Format.
  • Does Question Order Impact the Ability to Recall Specific Targets?2.8 Writing the Questions; Primed to Repeat; Begging the Yes/No Answer; Specific vs. General; Vanity Checks; Two Questions in One; 2.9 Asking About Prominence; The Case of Visual Dominance; The Case of Visual Distribution; Why the Five-Second Test Is Appropriate for Measuring Prominence; 2.10 Open-Ended Feedback; Roads to (Practically) Nowhere; Seldom Worth the Effort of Asking; Your Best Bet; References; Recommended Reading; 3 Testing for Emotional Response; 3.1 Common Approaches in Five-Second Tests.
  • 3.2 Iterating a Viable Five-Second Test Approach3.3 Testing the Template; References; Recommended Reading; 4 Testing for Trustworthiness and Credibility; 4.1 Common Approaches in Five-Second Tests; 4.2 Iterating a Viable Five-Second Test Approach; 4.3 Testing the Template; References; Recommended Reading; 5 Beyond Web Site and UI Designs; 5.1 Displays for Trade Show Booths/Exhibits; 5.2 Printed Collateral and Advertisements; 5.3 Powerpoint Slides; 5.4 Forms; References; Appendix: Online Five-Second Test Tools.

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