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The Chinese consumer market : opportunities and risks /
The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in Englis...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford [England] ; Cambridge [England] :
Chandos Publishing,
2009.
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| Colección: | Chandos Asian studies series.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; The Chinese Consumer Market: Opportunities and Risks; Copyright; Contents; About the author; 1 Chinese consumer trends; Introduction; Chinese traditional culture and its values; Some essential aspects of Chinese culture; The major consumer segments in China and their trends; Conclusion; References; Further readings; 2 The Chinese automobile market; A history of China's automobile industry:three phases; The major Chinese automobile manufacturers; Local producers may copy designs, especially for spare parts; The current automobile market; Importing and exporting.
- Market opportunities and risksMain regulations of the Chinese auto industry; The leading exhibitions of automobiles and parts in China; Understanding Chinese vehicle buying preference; Female consumer segments; Conclusion; References; Further readings; 3 The cosmetic sector in China; Introduction; Market overview; Competitive situation; Major cosmetic players by product sectors; Chinese cosmetic consumers; Market opportunities and risks; Distribution channels; What's the challenge for newcomers?; How to access Chinese cosmetics market?; References; Further readings.
- 4 Chinese Internet consumer behaviourIntroduction; History of the Internet in China; Current market growth and statistics; Case study: main Internet companies; Why e-commerce works well in China?; Chinese Internet user characteristics; User behaviour and attitudes; China's mobile Internet; Chinese Internet opportunities and risks; Conclusion; References; Further readings; 5 The Chinese mobile value-added services market; Introduction; Current Chinese mobile VAS market; Mobile VAS value chain in China; The significant role of Ministry of Industry and Information Technology (Bernhard, 2006.
- Tang, 2006)Some main applications in the market; Opportunities and risks in VAS market; Case study: Rock Mobile (Peng Luo, 2005); New trend in mobile VAS market in China; The future of the VAS market; Three key factors for the future; Conclusion; References; Further readings; 6 The Chinese media market; Introduction; Media structure in China; Current media market situation; Main factors driving growth and change; Advertising in transition; Opportunities and risks inChina's media market; Is mobile television ready in China?; Conclusion; References; Further readings; 7 The Chinese 3G market.
- IntroductionCurrent situation of 3G in China; TD-SCDMA: what happened exactly?; What is the difference between Chinaand Europe in terms of 3G?; Restructuring of Chinese telecom sector; Where are 3G Chinese consumers?; Conclusion; References; Further readings; 8 The Chinese wine market Introduction; Introduction; History of grape wine in China; Chinese wine producers and their structure; Current wine market in China; Major wine regulation in Chinese market; Behaviour of Chinese wine consumer; How to enter the Chinese wine market; Constraints to selling wine in China; Conclusion; References.