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The Chinese consumer market : opportunities and risks /
The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in Englis...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford [England] ; Cambridge [England] :
Chandos Publishing,
2009.
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| Colección: | Chandos Asian studies series.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies. The first book is in English made by Chinese researchers with a Chinese viewpoint of developmentsProvides the management implications in different sectors of the Chinese economyPredicts future trends. |
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| Descripción Física: | 1 online resource (241 pages) : illustrations, tables, graphs. |
| Bibliografía: | Includes bibliographical references at the end of each chapters and index. |
| ISBN: | 9781780632209 1780632207 1843343320 9781843343325 |