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Short-cut to marketing the library /
Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketi...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford, England :
Chandos Publishing,
2008.
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| Colección: | Chandos information professional series.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- 1. Introduction
- 2. Why is marketing so important?
- 3. Marketing tools
- 4. Marketing in practice
- 5. Who else can help us? Publishers' marketing suggestions
- 6. Conclusion.