Cargando…
Short-cut to marketing the library /
Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketi...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford, England :
Chandos Publishing,
2008.
|
| Colección: | Chandos information professional series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | SCIDIR_ocn872685204 | ||
| 003 | OCoLC | ||
| 005 | 20231120111533.0 | ||
| 006 | m o d | ||
| 007 | cr cn||||||||| | ||
| 008 | 140206s2008 enka ob 001 0 eng d | ||
| 040 | |a E7B |b eng |e rda |e pn |c E7B |d OPELS |d OCLCO |d OCLCF |d AU@ |d N$T |d IDEBK |d GGVRL |d YDXCP |d OCLCO |d EBLCP |d DEBSZ |d OCLCO |d OCLCQ |d OCLCO |d OCLCA |d MERUC |d OCLCQ |d WYU |d UKAHL |d OCLCQ |d S2H |d OCLCO |d INARC |d OCLCO |d OCLCQ |d OCLCO | ||
| 019 | |a 827450385 |a 871224792 | ||
| 020 | |a 9781780631325 |q (electronic bk.) | ||
| 020 | |a 1780631324 |q (electronic bk.) | ||
| 020 | |a 1843344262 | ||
| 020 | |a 9781843344261 | ||
| 020 | |z 9781843344254 |q (pbk.) | ||
| 020 | |z 1843344254 |q (pbk.) | ||
| 020 | |z 1843344262 |q (hardback) | ||
| 020 | |z 9781843344261 | ||
| 024 | 3 | |a 9781843344261 | |
| 035 | |a (OCoLC)872685204 |z (OCoLC)827450385 |z (OCoLC)871224792 | ||
| 050 | 4 | |a Z716.3 |b .H45 2008eb | |
| 072 | 7 | |a LAN |x 025000 |2 bisacsh | |
| 082 | 0 | 4 | |a 109 |2 23 |
| 100 | 1 | |a Helinsky, Zuzana, |d 1950- | |
| 245 | 1 | 0 | |a Short-cut to marketing the library / |c Zuzana Helinsky. |
| 264 | 1 | |a Oxford, England : |b Chandos Publishing, |c 2008. | |
| 300 | |a 1 online resource (109 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Chandos information professional series | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Online resource; title from PDF title page (ebrary, viewed February 6, 2014). | |
| 520 | |a Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions. Brief description of classical planning and marketing techniquesEasy to follow marketing tips geared to libraries and their offerings and working practicesEncouragement for librarians to believe in their overall ability, and that they can make time for marketing, and that they will succeed. | ||
| 505 | 0 | |a 1. Introduction -- 2. Why is marketing so important? -- 3. Marketing tools -- 4. Marketing in practice -- 5. Who else can help us? Publishers' marketing suggestions -- 6. Conclusion. | |
| 650 | 0 | |a Libraries |x Marketing. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Library & Information Science |x General. |2 bisacsh | |
| 650 | 7 | |a Libraries |x Marketing |2 fast |0 (OCoLC)fst00997415 | |
| 776 | 0 | 8 | |i Print version: |a Helinsky, Zuzana. |t A Short-Cut to Marketing the Library. |d Burlington : Elsevier Science, �2008 |z 9781843344261 |
| 830 | 0 | |a Chandos information professional series. | |
| 856 | 4 | 0 | |u https://sciencedirect.uam.elogim.com/science/book/9781843344254 |z Texto completo |