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Short-cut to marketing the library /
Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketi...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford, England :
Chandos Publishing,
2008.
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| Colección: | Chandos information professional series.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions. Brief description of classical planning and marketing techniquesEasy to follow marketing tips geared to libraries and their offerings and working practicesEncouragement for librarians to believe in their overall ability, and that they can make time for marketing, and that they will succeed. |
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| Descripción Física: | 1 online resource (109 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781780631325 1780631324 1843344262 9781843344261 |