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|a 658.4012
|2 22
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1 |
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|a McManus, John,
|d 1955-
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245 |
1 |
0 |
|a Managing global business strategies :
|b a twenty-first-century perspective /
|c John McManus, Don White and Neil Botten.
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264 |
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1 |
|a Oxford :
|b Chandos,
|c 2008.
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300 |
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|a 1 online resource (xx, 226 pages) :
|b illustrations
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336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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490 |
1 |
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|a Chandos business and management series
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504 |
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|a Includes bibliographical references and index.
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588 |
0 |
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|a Print version record.
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0 |
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|a 1. The rapid change in international and global business -- 2. The market and competitive forces that shape international and global business -- 3. The socio-cultural forces that shape international and global business -- 4. The forces that shape strategic effectiveness in global markets -- 5. Emergent global and international business strategies -- 6. Managing the strategic process in a global and international business environment -- 7. Case study: China, India and Russia -- a strategic and market perspective within the global software industry -- 8. Case study: evaluating the commercial aerospace industry in the BRIC nations -- 9. Conclusion.
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520 |
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|a Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity that is fuelling innovation particularly in the so called BRIC nations of Brazil, Russia, China and India. For example, both China and India have benefited immensely from Foreign Direct Investment (FDI) and as a direct consequence both nation states are reshaping the way global business is conducted and the way investment decisions are made. Evidence would suggest that Europe and the United States are more dependent on the BRIC trading nations for earnings and profits. Geographical distance is no longer a barrier between nations; however, the challenges of ethnic diversity in domestic markets are multiplied by the difficulties of delivering goods and services into global markets with different cultures and languages. This book examines the issues associated with undertaking global business in complex and knowledge related markets. Written by highly knowledgeable and well-respected practitioners and academics in their fieldProvides practical insight and realistic answers to global and strategic problemsProgressive constructs of trends and thoughts to take the reader from the current paradigm to the broader yet application-specific view of global business.
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650 |
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0 |
|a International trade.
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650 |
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0 |
|a Strategic planning.
|
650 |
|
6 |
|a Commerce international.
|0 (CaQQLa)201-0003166
|
650 |
|
6 |
|a Planification strat�egique.
|0 (CaQQLa)201-0135831
|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Industrial Management.
|2 bisacsh
|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management.
|2 bisacsh
|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Management Science.
|2 bisacsh
|
650 |
|
7 |
|a BUSINESS & ECONOMICS
|x Organizational Behavior.
|2 bisacsh
|
650 |
|
7 |
|a International trade
|2 fast
|0 (OCoLC)fst00977128
|
650 |
|
7 |
|a Strategic planning
|2 fast
|0 (OCoLC)fst01134371
|
700 |
1 |
|
|a White, Don,
|d 1957-
|
700 |
1 |
|
|a Botten, Neil,
|d 1946-
|
776 |
0 |
8 |
|i Print version:
|a McManus, John, 1955-
|t Managing global business strategies
|z 9781843343905
|w (OCoLC)175284970
|
830 |
|
0 |
|a Chandos business and management series.
|
856 |
4 |
0 |
|u https://sciencedirect.uam.elogim.com/science/book/9781843343905
|z Texto completo
|