Commercial data mining : processing, analysis and modeling for predictive analytics projects /

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Whether you are brand new to data mining or working on your tenth predictive analytics project, Commercial Data Mining will be there for you as an accessible reference outlining the entire process and related themes. In this book, you'll learn that your organization does not need a huge volume...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Nettleton, David, 1963- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam : Morgan Kaufmann, 2014.
Colección:The Savvy manager's guides
Temas:
Data mining.
Data Mining
Exploration de donn�ees (Informatique)
COMPUTERS > General.
Data mining
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Introduction
  • 2. Business Objectives
  • 3. Incorporating Various Sources of Data and Information
  • 4. Data Representation
  • 5. Data Quality
  • 6. Selection of Variables and Factor Derivation
  • 7. Data Sampling and Partitioning
  • 8. Data Analysis
  • 9. Data Modeling 10. Deployment Systems: From Query Reporting to EIS and Expert Systems
  • 11. Text Analysis
  • 12. Data Mining from Relationally Structured Data, Marts, and Warehouses
  • 13. CRM
  • Customer Relationship Management and Analysis
  • 14. Analysis of Data on the Internet I
  • Website Analysis and Internet Search (Online Chapter)
  • 15. Analysis of Data on the Internet II
  • Search Experience Analysis (Online Chapter)
  • 16. Analysis of Data on the Internet III
  • Online Social Network Analysis (Online Chapter)
  • 17. Analysis of Data on the Internet IV
  • Search Trend Analysis over Time (Online Chapter)
  • 18. Data Privacy and Privacy-Preserving Data Publishing
  • 19. Creating an Environment for Commercial Data Analysis
  • 20. Summary.

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