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Strategic marketing decision-making in Japanese and South Korean companies /
This book acts as a bridge between marketing and strategic management, as it is written from a strategic marketing perspective. It provides students and practising managers with an appreciation and an understanding of how managers in Japanese and South Korean companies formulate and implement strate...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Chandos,
2008.
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| Colección: | Chandos Asian studies series.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover; Strategic MarketingDecision-Making inJapanese and SouthKorean Companies; Copyright; Dedication; Contents; List of figures, tables and case studies; Preface; About the authors; 1 The link between organizational and national culture; 1.1 Introduction; 1.2 Organizational culture defined; 1.3 The importance of organizational culture; 1.4 Conclusion; 2 Japanese and Korean national cultural similarities and differences; 2.1 Introduction; 2.2 A brief history of Japan and Korea; 2.3 Buddhism and Confucianism; 2.4 The educational systems in Japan and South Korea.
- 2.5 Similarities and differences between Japan and Korea2.6 Japanese organizational culture; 2.7 Korean organizational culture; 2.8 Making organizational culture more effective; 2.9 Conclusion; 3 Marketing strategy and customer service; 3.1 Introduction; 3.2 The view of marketing strategy and strategic marketing; 3.3 Strategic marketing and organizational learning; 3.4 The importance of a clearly defined marketing strategy and budgeting process; 3.5 The importance of a customer service focus; 3.6 Japanese companies' marketing strategy; 3.7 Korean companies' marketing strategy; 3.8 Conclusion.
- 4 Retailing strategy4.1 Introduction; 4.2 The link between marketing and retailing; 4.3 What is retailing?; 4.4 Why is it important for retail organizations to have a clearly defined retailing strategy?; 4.5 Channel partnerships; 4.6 British companies' retailing strategies; 4.7 Japanese companies' retailing strategies; 4.8 Korean companies' retailing strategies; 4.9 Conclusion; 5 The strategic marketing context; 5.1 Introduction; 5.2 The strategic marketing approach; 5.3 A customer service orientation; 5.4 The importance of relationship marketing; 5.5 Organizational culture and leadership.
- 5.6 Long-term partnership arrangements6 Grounded theory; 6.1 Introduction; 6.2 A general appreciation; 6.3 Exploratory research; 6.4 The strengths and weaknesses of the qualitative and quantitative research approaches; 6.5 The research strategy; 6.6 Access to an organization; 6.7 Ethical issues; 6.8 Validity, reliability and generalizability; 6.9 Conclusion; 7 Grounded theory relating to Japanese and Korean electronics companies; 7.1 Introduction; 7.2 The research objective; 7.3 The research questions; 7.4 Main steps in the research; 7.5 The data collection process: grounded theory.
- 7.6 The research outcome7.7 Discussion; 7.8 Conclusion; Bibliography; Index.