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Media equities : evaluation and trading /
This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and public relations. Each section provides the reader with an analysis of potential costs and incomes, together with opportunities a...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Cambridge :
Woodhead,
1996.
|
| Colección: | International equities series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
| 001 | SCIDIR_ocn869282230 | ||
| 003 | OCoLC | ||
| 005 | 20231117044953.0 | ||
| 006 | m o d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 140128s1996 enka o 001 0 eng d | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T |d OPELS |d OCLCO |d YDXCP |d OCLCQ |d OCLCF |d OCLCA |d LUN |d S2H |d OCLCO |d OCLCQ |d OCLCO |d COM |d OCLCO |d OCLCQ |d OCLCO | ||
| 020 | |a 9780857099983 |q (electronic bk.) | ||
| 020 | |a 0857099981 |q (electronic bk.) | ||
| 020 | |z 1855731940 | ||
| 020 | |z 9781855731943 | ||
| 035 | |a (OCoLC)869282230 | ||
| 043 | |a e-uk--- |a n-us--- | ||
| 050 | 4 | |a P92.G7 |b G37 1996eb | |
| 072 | 7 | |a BUS |x 070000 |2 bisacsh | |
| 082 | 0 | 4 | |a 338.4730223 |2 22 |
| 084 | |a 83.68 |2 bcl | ||
| 100 | 1 | |a Gasson, Christopher. | |
| 245 | 1 | 0 | |a Media equities : |b evaluation and trading / |c Christopher Gasson. |
| 264 | 1 | |a Cambridge : |b Woodhead, |c 1996. | |
| 300 | |a 1 online resource (xi, 235 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a International equities series | |
| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and public relations. Each section provides the reader with an analysis of potential costs and incomes, together with opportunities and associated risks. This provides a highly structured and informative view of the media industry. The final section provides an overview of the current developments and possibilities for the future. | ||
| 650 | 0 | |a Mass media |z Great Britain |x Finance. | |
| 650 | 0 | |a Mass media |z United States |x Finance. | |
| 650 | 0 | |a Mass media |z Great Britain |x Accounting. | |
| 650 | 0 | |a Mass media |z United States |x Accounting. | |
| 650 | 0 | |a Stocks |x Prices |z Great Britain. | |
| 650 | 0 | |a Stocks |x Prices |z United States. | |
| 650 | 6 | |a M�edias |0 (CaQQLa)201-0016366 |z Grande-Bretagne |0 (CaQQLa)201-0441031 |x Finances. |0 (CaQQLa)201-0379331 | |
| 650 | 6 | |a M�edias |0 (CaQQLa)201-0016366 |z Grande-Bretagne |0 (CaQQLa)201-0441031 |x Comptabilit�e. |0 (CaQQLa)201-0380045 | |
| 650 | 6 | |a Actions (Titres de soci�et�e) |0 (CaQQLa)201-0140951 |x Prix |0 (CaQQLa)201-0140951 |z Grande-Bretagne. |0 (CaQQLa)201-0441031 | |
| 650 | 6 | |a Actions (Titres de soci�et�e) |0 (CaQQLa)201-0140951 |x Prix |0 (CaQQLa)201-0140951 |z �Etats-Unis. |0 (CaQQLa)201-0407727 | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Industries |x General. |2 bisacsh | |
| 650 | 7 | |a Mass media |x Finance |2 fast |0 (OCoLC)fst01011247 | |
| 650 | 7 | |a Stocks |x Prices |2 fast |0 (OCoLC)fst01133725 | |
| 651 | 7 | |a Great Britain |2 fast |0 (OCoLC)fst01204623 | |
| 651 | 7 | |a United States |2 fast |0 (OCoLC)fst01204155 | |
| 650 | 1 | 7 | |a Massamediaindustrie. |2 gtt |
| 650 | 1 | 7 | |a Economische aspecten. |2 gtt |
| 650 | 1 | 7 | |a Financi�ele aspecten. |2 gtt |
| 776 | 0 | 8 | |i Print version: |a Gasson, Christopher. |t Media equities |z 1855731940 |w (OCoLC)34886042 |
| 830 | 0 | |a International equities series. | |
| 856 | 4 | 0 | |u https://sciencedirect.uam.elogim.com/science/book/9781855731943 |z Texto completo |