Media equities : evaluation and trading /

This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and public relations. Each section provides the reader with an analysis of potential costs and incomes, together with opportunities a...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gasson, Christopher
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Cambridge : Woodhead, 1996.
Colección:International equities series.
Temas:
Mass media > Great Britain > Finance.
Mass media > United States > Finance.
Mass media > Great Britain > Accounting.
Mass media > United States > Accounting.
Stocks > Prices > Great Britain.
Stocks > Prices > United States.
M�edias > Grande-Bretagne > Finances.
M�edias > Grande-Bretagne > Comptabilit�e.
Actions (Titres de soci�et�e) > Prix > Grande-Bretagne.
Actions (Titres de soci�et�e) > Prix > �Etats-Unis.
BUSINESS & ECONOMICS > Industries > General.
Mass media > Finance
Stocks > Prices
Massamediaindustrie.
Economische aspecten.
Financi�ele aspecten.
Great Britain
United States
Acceso en línea:Texto completo
Descripción
Sumario:This book provides an invaluable insight into one of the most influential global industries. It covers: publishing; broadcasting; newspapers and journals; advertising and public relations. Each section provides the reader with an analysis of potential costs and incomes, together with opportunities and associated risks. This provides a highly structured and informative view of the media industry. The final section provides an overview of the current developments and possibilities for the future.
Notas:Includes index.
Descripción Física:1 online resource (xi, 235 pages) : illustrations
ISBN:9780857099983
0857099981

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