Website visibility : the theory and practice of improving rankings /

A series of real-world case studies with tested examples of research on website visibility elements and their effect on rankings are reviewed.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Weideman, Melius
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Chandos Pub., 2009.
Colección:Chandos internet series.
Temas:
Web search engines.
Web sites > Design.
Web sites > Ratings and rankings.
Moteurs de recherche sur Internet.
Sites Web > Conception.
Sites Web > Classement.
COMPUTERS > General.
Web search engines
Web sites > Design
Web sites > Ratings and rankings
Ranking
Website
Web-Seite
Sichtbarkeit
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The trilogy: users, webpages and search engines. Relationships; Users; Webpages; Search engines; Recommendations on the use of SEO
  • Elements of website visibility and research. Models; Model result comparison
  • The good ones. Inlinks; Body keywords; Hypertext / anchor text; Metatags; TITLE tag; H1 tag; Outlinks; Age of site; Domain names; Search engine submission; Age of document; HTML naming conventions; Age of link; Other categories
  • The bad ones. Link spamdexing; Keyword spamdexing; Server accessibility to bots; Similar / duplicate content; Flash; External links to low-quality / spamdexing sites; Frames; Duplicate title / metatags; Graphics; A word from the search engines
  • The ugly ones. A fight, or a partnership?; The hats; Search engine policies and penalties; From bad to ugly: the top two
  • Case studies. SA-Cycling; Louw & Coetzee; Grapetek, Uvasys; Xi Crypt
  • Recommendations and the future. Management vs the technical guys; Search engine developments; future trends.

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