Freemium economics : leveraging analytics and user segmentation to drive revenue /

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Freemium Economics presents a practical, instructive approach to successfully implementing the freemium model into your software products by building analytics into product design from the earliest stages of development. Your freemium product generates vast volumes of data, but using that data to ma...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Seufert, Eric Benjamin
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Waltham, Massachusetts : MK, [2014]
Colección:Savvy manager's guides.
Temas:
Pricing.
Bundling (Marketing)
Marketing.
Demand (Economic theory)
Consumption (Economics)
Computer software industry > Case studies.
Economics.
Economics
Marketing
Prix > Fixation.
Vente group�ee.
Demande (Th�eorie �economique)
Logiciels > Industrie > �Etudes de cas.
�Economie politique.
marketing.
economics.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Computer software industry
Pricing
Case Reports
Case studies
Case studies.
�Etudes de cas.
Acceso en línea:Texto completo
Search Result 1
Freemium economics : leveraging analytics and user segmentation to drive revenue /
por Seufert, Eric Benjamin
Publicado 2014
Texto completo (Requiere registro previo con correo institucional)
Electrónico eBook
Mostrar todas las versiones(2)

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