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Budget constraints and optimization in sponsored search auctions /
Budget constraints and optimization in sponsored search auctions takes into account consideration of the entire life cycle of campaigns for researchers and developers working on search systems and ROI maximization. The highly experienced authors compiled their knowledge and experience to provide ins...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Diego, CA :
Academic Press,
2014.
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| Colección: | Intelligent systems series.
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Chapter 1. Search engine meets economics
- chapter 2. Budget constraints in sponsored search auctions
- chapter 3. Budget optimization in sponsored search auctions
- chapter 4. A budget optimization framework for search advertisements
- chapter 5. The first step to allocate advertising budget in sponsored search auctions
- chapter 6. Optimal budget allocation across search markets
- chapter 7. Budget allocation in competitive search advertisements, part I : in static environments
- chapter 8. Budget allocation in competitive search advertisements, part II : in dynamic environments
- chapter 9. Stochastic budget strategies at the campaign level : a preliminary investigation
- chapter 10. A stochastic budget distribution model in search advertisements
- chapter 11. A two-stage fuzzy programming approach for budget allocation in sponsored search auctions
- chapter 12. Budget planning for coupled campaigns in sponsored search auctions
- chapter 13. Daily budget adjustment in sponsored search auctions
- chapter 14. Dynamic budget adjustment in sponsored search auctions
- chapter 15. Perspectives : looking into the future of budgeting strategies in sponsored search auctions.