Using information to develop a culture of customer centricity : customer centricity, analytics, and information utilization /

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Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Loshin, David, 1963- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam : Morgan Kaufmann, 2014.
Temas:
Customer relations.
Business planning.
Consumers > Research.
Consommateurs > Recherche.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Business planning
Consumers > Research
Customer relations
Acceso en línea:Texto completo
Descripción
Sumario:Using Information to Develop a Culture of Customer Centricity sets the stage for understanding the holistic marriage of information, socialization, and process change necessary for transitioning an organization to customer centricity. The book begins with an overview list of 8-10 precepts associated with a business-focused view of the knowledge necessary for developing customer-oriented business processes that lead to excellent customer experiences resulting in increased revenues. Each chapter delves into each precept in more detail.
Notas:Previously issued in print. 2013.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references.
ISBN:9780124115132
0124115136
1306167906
9781306167901

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