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Marketing the best deal in town : your library : where is your purple owl? /
This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Chandos,
2008.
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| Colección: | Chandos information professional series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Why market libraries?
- The language of marketing
- Innovation 101
- Trends
- Purple cows, free prizes, and Moogle, oh my?
- Finding the $$$
- Market research
- Branding
- Buzz
- Marketing to women
- Marketing to Millenials
- Marketing yourself.