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Marketing the best deal in town : your library : where is your purple owl? /
This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Chandos,
2008.
|
| Colección: | Chandos information professional series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Ia 4500 | ||
|---|---|---|---|
| 001 | SCIDIR_ocn852252024 | ||
| 003 | OCoLC | ||
| 005 | 20231117044907.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 130709s2008 enka ob 001 0 eng | ||
| 040 | |a LGG |b eng |e pn |c LGG |d N$T |d OPELS |d OCLCF |d OCLCO |d E7B |d OCLCO |d EBLCP |d DEBSZ |d OCLCQ |d OCLCO |d OCLCQ |d OCLCA |d MERUC |d OCLCQ |d UKAHL |d S2H |d OCLCO |d OCLCQ |d INARC |d OCLCO | ||
| 015 | |a GBA749774 |2 bnb | ||
| 016 | 7 | |a 013779177 |2 Uk | |
| 019 | |a 871224800 |a 874158294 |a 1359002793 | ||
| 020 | |a 9781780631271 |q (electronic bk.) | ||
| 020 | |a 1780631278 |q (electronic bk.) | ||
| 020 | |z 9781843343066 |q (cased) | ||
| 020 | |z 1843343061 |q (cased) | ||
| 020 | |z 1843343053 |q (pbk.) | ||
| 020 | |z 9781843343059 |q (pbk.) | ||
| 035 | |a (OCoLC)852252024 |z (OCoLC)871224800 |z (OCoLC)874158294 |z (OCoLC)1359002793 | ||
| 050 | 4 | |a Z716.3 |b .R69 2008 | |
| 072 | 7 | |a LAN |x 025000 |2 bisacsh | |
| 082 | 0 | 4 | |a 021.7 |2 22 |
| 100 | 1 | |a Rossiter, Nancy. | |
| 245 | 1 | 0 | |a Marketing the best deal in town : |b your library : where is your purple owl? / |c Nancy Rossiter. |
| 260 | |a Oxford : |b Chandos, |c 2008. | ||
| 300 | |a 1 online resource (xvii, 218 pages) : |b illustrations. | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Chandos information professional series | |
| 500 | |a Includes index. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Why market libraries? -- The language of marketing -- Innovation 101 -- Trends -- Purple cows, free prizes, and Moogle, oh my? -- Finding the $$$ -- Market research -- Branding -- Buzz -- Marketing to women -- Marketing to Millenials -- Marketing yourself. | |
| 588 | 0 | |a Print version record. | |
| 520 | |a This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues. Special topics in library marketing including branding, marketing to women, creating 'buzz', marketing yourselfEmphasis on creativity and innovationPractical advice from practitioners on what works and what does not. | ||
| 650 | 0 | |a Libraries |x Marketing. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Library & Information Science |x General. |2 bisacsh | |
| 650 | 7 | |a Libraries |x Marketing |2 fast |0 (OCoLC)fst00997415 | |
| 776 | 0 | 8 | |i Print version: |a Rossiter, Nancy. |t Marketing the best deal in town : your library : where is your purple owl? |d Oxford, England : Chandos Publishing, �2008 |h xvii, 218 pages |k Chandos information professional series. |z 9781843343066 |
| 830 | 0 | |a Chandos information professional series. | |
| 856 | 4 | 0 | |u https://sciencedirect.uam.elogim.com/science/book/9781843343059 |z Texto completo |