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Content licensing : buying and selling digital resources /

Content Licensing is a wide-ranging and comprehensive guide to providing content for dissemination electronically. It outlines a step-by-step introduction to the why, how, and frequently asked questions of digital content and how to license it. In addition, it examines the context in which licensing...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Upshall, Michael
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Chandos, 2009.
Colección:Publishing series.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • 1. Introduction
  • 2. Brief history of content licensing
  • 3. The licensing process, from start to finish
  • 4. Media for licensing
  • 5. Business models for content licensing
  • 6. Converting, hosting and access management
  • 7. Aggregators in detail
  • 8. How content is searched for and (hopefully) retrieved
  • 9. Copyright, royalties and contracts
  • 10. Under the hood : the technology of licensing
  • 11. Developments in content licensing : recommendations.