Content licensing : buying and selling digital resources /
Content Licensing is a wide-ranging and comprehensive guide to providing content for dissemination electronically. It outlines a step-by-step introduction to the why, how, and frequently asked questions of digital content and how to license it. In addition, it examines the context in which licensing...
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Oxford :
Chandos,
2009.
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Colección: | Publishing series.
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Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- 1. Introduction
- 2. Brief history of content licensing
- 3. The licensing process, from start to finish
- 4. Media for licensing
- 5. Business models for content licensing
- 6. Converting, hosting and access management
- 7. Aggregators in detail
- 8. How content is searched for and (hopefully) retrieved
- 9. Copyright, royalties and contracts
- 10. Under the hood : the technology of licensing
- 11. Developments in content licensing : recommendations.