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Content licensing : buying and selling digital resources /

Content Licensing is a wide-ranging and comprehensive guide to providing content for dissemination electronically. It outlines a step-by-step introduction to the why, how, and frequently asked questions of digital content and how to license it. In addition, it examines the context in which licensing...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Upshall, Michael
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Chandos, 2009.
Colección:Publishing series.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:Content Licensing is a wide-ranging and comprehensive guide to providing content for dissemination electronically. It outlines a step-by-step introduction to the why, how, and frequently asked questions of digital content and how to license it. In addition, it examines the context in which licensing takes place. What makes the book unique is that it examines licensing from a range of perspectives. Practical tips for cost-effective licensingGuidance on how to ensure the most effective use is made of electronic resourcesInvaluable for publishers, libraries and distributors.
Notas:Title from PDF title page (viewed on Mar. 15, 2013).
Descripción Física:1 online resource (xviii, 240 pages) : illustrations
Bibliografía:Includes bibliographical references.
ISBN:9781780632148
1780632142