Brainstorming and beyond : a user-centered design method /

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Describes techniques for generating, presenting, and evaluating ideas for product success. Techniques covered include the complex social process of brainstorming, which builds off of social psychology principles, motivational constructs, and corporate culture; brainwriting, a written variation on br...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wilson, Chauncey
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Morgan Kaufmann, 2013.
Temas:
Brainstorming.
Creative ability.
Social groups.
Creativity
Group Processes
Remue-m�eninges.
Cr�eativit�e.
Dynamique des groupes.
creativity.
COMPUTERS > User Interfaces.
Social groups
Creative ability
Brainstorming
Acceso en línea:Texto completo
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Brainstorming and beyond : a user-centered design method /
por Wilson, Chauncey
Publicado 2013
Texto completo (Requiere registro previo con correo institucional)
Electrónico eBook
Mostrar todas las versiones(2)

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