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Brainstorming and beyond : a user-centered design method /
Describes techniques for generating, presenting, and evaluating ideas for product success. Techniques covered include the complex social process of brainstorming, which builds off of social psychology principles, motivational constructs, and corporate culture; brainwriting, a written variation on br...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Morgan Kaufmann,
2013.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Describes techniques for generating, presenting, and evaluating ideas for product success. Techniques covered include the complex social process of brainstorming, which builds off of social psychology principles, motivational constructs, and corporate culture; brainwriting, a written variation on brainstorming; and braindrawing, a method of visual brainstorming that helps practitioners generate ideas for icons, other graphics, user interface layouts, or Web page designs. |
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| Descripción Física: | 1 online resource (viii, 75 pages) : illustrations |
| Bibliografía: | Includes bibliographical references. |
| ISBN: | 9780124071667 012407166X 0124071570 9780124071575 |