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Cruise to success : How to steer your way through the murky waters of marketing your library /
Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library's resources.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford [Oxford] :
Chandos Publishing,
2009.
|
| Colección: | Chandos information professional series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Ma 4500 | ||
|---|---|---|---|
| 001 | SCIDIR_ocn824469599 | ||
| 003 | OCoLC | ||
| 005 | 20231117044823.0 | ||
| 006 | m o d | ||
| 007 | cr bnunnn||||| | ||
| 008 | 120320e200901uuenk ob 001 0 eng | ||
| 040 | |a AU@ |b eng |e pn |c AU@ |d OCLCO |d IDEBK |d N$T |d YDXCP |d E7B |d OPELS |d OCLCF |d OCLCO |d EBLCP |d DEBSZ |d OCLCO |d OCLCQ |d OCLCO |d OCLCQ |d OCLCA |d YDX |d OCLCO |d OCLCA |d OCLCQ |d MERUC |d OCLCQ |d WYU |d UKAHL |d OCLCA |d OCLCQ |d LUN |d S2H |d OCLCO |d OCLCQ |d INARC |d OCLCO |d OCLCQ |d OCLCO | ||
| 019 | |a 871224733 |a 904804150 |a 973309604 |a 973366417 | ||
| 020 | |a 9781780630021 |q (electronic bk.) | ||
| 020 | |a 1780630026 |q (electronic bk.) | ||
| 020 | |z 9781843344827 | ||
| 020 | |z 1843344823 | ||
| 020 | |z 1843344831 | ||
| 020 | |z 9781843344834 | ||
| 035 | |a (OCoLC)824469599 |z (OCoLC)871224733 |z (OCoLC)904804150 |z (OCoLC)973309604 |z (OCoLC)973366417 | ||
| 050 | 4 | |a Z716.3 | |
| 070 | |a Z716.3 |b .P45 2009 | ||
| 072 | 7 | |a LAN |x 025000 |2 bisacsh | |
| 082 | 0 | 4 | |a 021.7 |2 23 |
| 084 | |a 24,1 |2 ssgn | ||
| 100 | 1 | |a Phillips, Loreen S. | |
| 245 | 1 | 0 | |a Cruise to success : |b How to steer your way through the murky waters of marketing your library / |c Loreen S. Phillips. |
| 260 | |a Oxford [Oxford] : |b Chandos Publishing, |c 2009. | ||
| 300 | |a 1 online resource (1 ebook (134 pages)) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Chandos information professional series | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction -- Why should libraries market themselves? The library as a corporation --Creating a SWOT analysis -- Areas to consider in a marketing campaign -- Merchandising and branding --Marketing strategy -- Poster guidelines -- Other tools of communication: news announcements, public relations, newsletters and annual reports -- References, further reading and resources. | |
| 520 | |a Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library's resources. | ||
| 650 | 0 | |a Libraries |x Marketing. | |
| 650 | 7 | |a LANGUAGE ARTS & DISCIPLINES |x Library & Information Science |x General. |2 bisacsh | |
| 650 | 7 | |a Bibliotecas |x Marketing |2 embne |0 (SpMaBN)XX602249 | |
| 650 | 7 | |a Libraries |x Marketing |2 fast |0 (OCoLC)fst00997415 | |
| 650 | 7 | |a Marketing |2 gnd |0 (DE-588)4037589-4 | |
| 650 | 7 | |a �Offentlichkeitsarbeit |2 gnd |0 (DE-588)4043188-5 | |
| 650 | 7 | |a Bibliothek |2 gnd |0 (DE-588)4006439-6 | |
| 776 | 0 | 8 | |i Print version: |a Phillips, Loreen S. |t Cruise to success. |d Oxford, UK : Chandos Pub., 2009 |z 1843344823 |z 9781843344827 |
| 830 | 0 | |a Chandos information professional series. | |
| 856 | 4 | 0 | |u https://sciencedirect.uam.elogim.com/science/book/9781843344827 |z Texto completo |