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Cruise to success : How to steer your way through the murky waters of marketing your library /
Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library's resources.
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford [Oxford] :
Chandos Publishing,
2009.
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| Colección: | Chandos information professional series.
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | Cruise to Success is a hands-on guide and handbook to create a library marketing campaign. Examples and step-by-step instructions assist both the novice and expert in presenting a campaign to attract the campus community to the library's resources. |
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| Descripción Física: | 1 online resource (1 ebook (134 pages)) |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781780630021 1780630026 |