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The pragmatic MBA for scientific and technical executives /

This primer enables professionals with technical expertise to collaborate with their business-side colleagues. Emphasizing brevity and clarity, it gives technical staff answers to their most pressing questions about economics, finance, marketing, strategic decision-making, accounting, management, an...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Liang, Bertrand C.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Place of publication not identified] : Academic Press, 2013.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Marketing
  • Economics
  • Corporate strategy
  • Management and leadership
  • Portfolio management
  • Finance and accounting
  • Product development
  • Operations
  • Business law.