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Marketing /
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; New York :
North-Holland,
1993.
|
| Colección: | Handbooks in operations research and management science ;
v. 5. |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
Tabla de Contenidos:
- Mathematical marketing models : some historical perspectives and future projections / Jehoshua Eliashberg and Gary L. Lilien
- Explanatory and predictive models of consumer behavior / John H. Roberts and Gary L. Lilien
- Mathematical models of group choice and negotiations / Kim P. Corfman and Sunil Gupta
- Competitive marketing strategies : game-theoretic models / K. Sridhar Moorthy
- Non-spatial tree models for the assessment of competitive market structure : an integrated review of the marketing and psychometric literature / Wayne S. DeSarbo, Ajay K. Manrai and Lalita A. Manrai
- Market-share models / Lee G. Cooper
- Pretest market forecasting / Glen L. Urban
- New-product diffusion models / Vijay Mahajan, Eitan Muller and Frank M. Bass
- Econometric and time-series market response models / Dominique M. Hanssens and Leonard J. Parsons
- Conjoint analysis with product-positioning applications / Paul E. Green and Abba M. Krieger
- Pricing models in marketing / Vithala R. Rao
- Sales promotion models / Robert C. Blattberg and Scott A. Neslin
- Salesforce compensation : a review of MS/OR advances / Anne T. Coughlan
- Salesforce operations / Mark B. Vandenbosch and Charles B. Weinberg
- Marketing-mix models / Hubert Gatignon
- Marketing decision models : from linear programs to knowledge-based systems / Arvind Rangaswamy
- Marketing strategy models / Yoram (Jerry) Wind and Gary L. Lilien
- Marketing : production joint decision-making / Jehoshua Eliashberg and Richard Steinberg.