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Marketing /
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; New York :
North-Holland,
1993.
|
| Colección: | Handbooks in operations research and management science ;
v. 5. |
| Temas: | |
| Acceso en línea: | Texto completo Texto completo |
MARC
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| 008 | 120116s1993 ne a ob 001 0 eng d | ||
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| 020 | |a 0444889574 |q (electronic bk.) | ||
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| 050 | 4 | |a HF5415.122 |b .M38 1993 | |
| 082 | 0 | 4 | |a 658.8 |2 22 |
| 245 | 0 | 0 | |a Marketing / |c edited by J. Eliashberg, G.L. Lilien. |
| 260 | |a Amsterdam ; |a New York : |b North-Holland, |c 1993. | ||
| 300 | |a 1 online resource (xiv, 895 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 347 | |a data file | ||
| 490 | 1 | |a Handbooks in operations research and management science ; |v v. 5 | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Mathematical marketing models : some historical perspectives and future projections / Jehoshua Eliashberg and Gary L. Lilien -- Explanatory and predictive models of consumer behavior / John H. Roberts and Gary L. Lilien -- Mathematical models of group choice and negotiations / Kim P. Corfman and Sunil Gupta -- Competitive marketing strategies : game-theoretic models / K. Sridhar Moorthy -- Non-spatial tree models for the assessment of competitive market structure : an integrated review of the marketing and psychometric literature / Wayne S. DeSarbo, Ajay K. Manrai and Lalita A. Manrai -- Market-share models / Lee G. Cooper -- Pretest market forecasting / Glen L. Urban -- New-product diffusion models / Vijay Mahajan, Eitan Muller and Frank M. Bass -- Econometric and time-series market response models / Dominique M. Hanssens and Leonard J. Parsons -- Conjoint analysis with product-positioning applications / Paul E. Green and Abba M. Krieger -- Pricing models in marketing / Vithala R. Rao -- Sales promotion models / Robert C. Blattberg and Scott A. Neslin -- Salesforce compensation : a review of MS/OR advances / Anne T. Coughlan -- Salesforce operations / Mark B. Vandenbosch and Charles B. Weinberg -- Marketing-mix models / Hubert Gatignon -- Marketing decision models : from linear programs to knowledge-based systems / Arvind Rangaswamy -- Marketing strategy models / Yoram (Jerry) Wind and Gary L. Lilien -- Marketing : production joint decision-making / Jehoshua Eliashberg and Richard Steinberg. | |
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 650 | 0 | |a Marketing |x Mathematical models. | |
| 650 | 0 | |a Marketing |x Management |x Mathematical models. | |
| 650 | 0 | |a Marketing research |x Mathematical models. | |
| 650 | 6 | |a Marketing |x Mod�eles math�ematiques. |0 (CaQQLa)201-0024067 | |
| 650 | 6 | |a Marketing |0 (CaQQLa)201-0024062 |x Gestion |0 (CaQQLa)201-0024062 |x Mod�eles math�ematiques. |0 (CaQQLa)201-0379082 | |
| 650 | 6 | |a Marketing |0 (CaQQLa)201-0021061 |x Recherche |0 (CaQQLa)201-0021061 |x Mod�eles math�ematiques. |0 (CaQQLa)201-0379082 | |
| 650 | 7 | |a Marketing |x Management |x Mathematical models |2 fast |0 (OCoLC)fst01010222 | |
| 650 | 7 | |a Marketing |x Mathematical models |2 fast |0 (OCoLC)fst01010232 | |
| 650 | 7 | |a Marketing research |x Mathematical models |2 fast |0 (OCoLC)fst01010295 | |
| 650 | 1 | 7 | |a Marketing. |2 gtt |
| 650 | 1 | 7 | |a Wiskundige modellen. |2 gtt |
| 650 | 7 | |a Marketing |x Mod�eles math�ematiques. |2 ram | |
| 650 | 7 | |a Marketing |x Gestion |x Mod�eles math�ematiques. |2 ram | |
| 650 | 7 | |a Marketing |x Recherche. |2 ram | |
| 653 | 0 | |a Marketing | |
| 700 | 1 | |a Eliashberg, Jehoshua. | |
| 700 | 1 | |a Lilien, Gary L., |d 1946- | |
| 776 | 0 | 8 | |i Print version: |t Marketing. |d Amsterdam ; New York : North-Holland, 1993 |z 0444889574 |w (DLC) 93010556 |w (OCoLC)27936091 |
| 830 | 0 | |a Handbooks in operations research and management science ; |v v. 5. | |
| 856 | 4 | 0 | |u https://sciencedirect.uam.elogim.com/science/book/9780444889577 |z Texto completo |
| 856 | 4 | 0 | |u https://sciencedirect.uam.elogim.com/science/handbooks/09270507/5 |z Texto completo |