Global UX : design and research in a connected world /

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Protocols exist in the field of user experience, but in light of the challenges faced by globalization, you must now incorporate new methodologies and best practices to analyze, test, design, and evaluate products that take into account a multinational user base. Current UX books and resources don&#...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Quesenbery, Whitney
Otros Autores: Szuc, Daniel
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Waltham, MA : Morgan Kaufmann, �2012.
Temas:
Product design.
Consumers > Research.
New products > Cross-cultural studies.
Marketing > Cross-cultural studies.
Conception de produit.
Consommateurs > Recherche.
Marketing > �Etudes transculturelles.
TECHNOLOGY & ENGINEERING > Industrial Design > Product.
Consumers > Research
Marketing
New products
Product design
Cross-cultural studies
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Chapter 1: The Start of the Journey Chapter 2: It's a New World Chapter 3: Culture and UX Chapter 4: Building Cultural Awareness Chapter 5: Global Companies and Global Strategies Chapter 6: Effective Global Teams Chapter 7
  • Research in the Field Chapter 8
  • Bringing it Home Chapter 9
  • Design for a Global Audience Chapter 10
  • Delivering Value.
  • The start of the journey
  • It's a new world
  • Culture and UX
  • Building your cultural awareness
  • Global companies and global strategy
  • Effective global teams
  • Research in the field
  • Bringing it home
  • Design for a global audience
  • Delivering value.

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