Tabla de Contenidos:
  • Front Cover; Planning It; Chapter 1. Introduction; The aim of this book; The approach; The structure; The six guidelines; The information management audit; The action plan; References; Chapter 2. The information management partnership; Introduction; The top manager; The middle manager/user; The IT professional; Organizational measures; Taking stock; References; Chapter 3. The generic benefits of IT/IS; Introduction; Managers direct Resources to achieve Results; Systems for efficiency; Systems for effectiveness; Systems for strategic advantage; Practical points; Taking Stock; References
  • Chapter 4. How to think strategicallyIntroduction; Senior managers and strategy; Strategic thinking; The IM challenge; The internal view; The external view; The information strategy; Taking stock; References; Chapter 5. Identifying the benefits, and their value; Introduction; Sharpening the business case; The business case: current practice; Example: retail system; Example: marketing system; The investment culture; Taking stock; References; Chapter 6. Managing the achievement of the benefits; Introduction; What is an information system?; Managing the project; Managing the people
  • Managing the benefitsTaking stock; References; Chapter 7. Preparing for the future; Introduction; A future built on the past; A future built on sand
  • literally; A future built on sand
  • metaphorically; Taking stock; References; Chapter 8. Drawing it together: the action plan; Introduction; Developing the action plan; Hints for guideline 1
  • Establish an information management partnership (see Chapter 2); Hints for guideline 2
  • Distinguish the potential benefits of IT/IS (see Chapter 3); Hints for guideline 3
  • Think strategically about information management (see Chapter 4)
  • Hints for guideline 4
  • Identify the benefits, and their value (see Chapter5)Hints for guideline 5
  • Manage the achievement of the benefits (see Chapter 6); Hints for guideline 6
  • Prepare for the future (see Chapter 7); Chapter 9. Conclusion; Where are we now?; Where do we want to be?; How will we get there?; Appendix 1: Informationmanagementaudit: forms; Appendix 2: Action-plan forms