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Financial public relations /
Financial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor Corporativo: | |
| Otros Autores: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Oxford :
Published on behalf of the CAM Foundation [by] Butterworth Heinemann,
1993.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 a 4500 | ||
|---|---|---|---|
| 001 | SCIDIR_ocn760055245 | ||
| 003 | OCoLC | ||
| 005 | 20231117044633.0 | ||
| 006 | m o d | ||
| 007 | cr un||||a|a|| | ||
| 008 | 111108r19931989enka ob 001 0 eng d | ||
| 040 | |a OCLCE |b eng |e pn |c OCLCE |d OCLCQ |d OPELS |d OCLCO |d N$T |d E7B |d YDXCP |d OCLCQ |d UKAHL |d VLY |d OCLCQ |d OCLCO |d OCLCQ |d INARC | ||
| 019 | |a 1162189263 |a 1295585610 | ||
| 020 | |a 9780750608299 |q (electronic bk.) | ||
| 020 | |a 0750608293 |q (electronic bk.) | ||
| 020 | |a 9781483105710 |q (electronic bk.) | ||
| 020 | |a 1483105717 |q (electronic bk.) | ||
| 035 | |a (OCoLC)760055245 |z (OCoLC)1162189263 |z (OCoLC)1295585610 | ||
| 043 | |a e-uk--- | ||
| 050 | 4 | |a HG179.5 |b .F56 1993 | |
| 072 | 7 | |a BUS |x 002000 |2 bisacsh | |
| 082 | 1 | 4 | |a 659.2 |2 12 |
| 245 | 0 | 0 | |a Financial public relations / |c edited by Pat Bowman and Richard King. |
| 260 | |a Oxford : |b Published on behalf of the CAM Foundation [by] Butterworth Heinemann, |c 1993. | ||
| 300 | |a 1 online resource (xvii, 182 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Print version record. | |
| 520 | |a Financial Public Relations tackles the areas of concerns in the practice of financial communications. The book is comprised of 13 chapters; each chapter deals with the issues faced by public relations professionals. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Front Cover; Financial Public Relations; Copyright Page; Table of Contents; Foreword; Contributors; Introduction; Chapter 1. Media relations; Chapter 2. Investor relations; Professionals and institutions; Private investors; Chapter 3. Annual reports; Glossary of terms used in the production of an annual report:; Chapter 4. Internal communication; Chapter 5. Marketing financial services; Chapter 6. Regulation of the financial services industry; Chapter 7. The ethical jungle; Chapter 8. Stock Exchange listings, mergers and acquisitions; Chapter 9. Crisis management | |
| 505 | 8 | |a Chapter 10. International dimensionsChapter 11. The role of corporate identity in managing change; Chapter 12. Measuring opinion; Chapter 13. Consultants or in-house: roles and relationships; Case Study 1 The flotation of Wellcome; Case Study 2 A watershed in takeover defence -Siebe's bid for APV; Case Study 3 A new identity for Akzo; Case Study 4 The strength of Forte; Further reading; Index | |
| 546 | |a English. | ||
| 650 | 0 | |a Public relations |x Financial institutions. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a Relations publiques. |2 ram | |
| 653 | 0 | |a Public relations | |
| 700 | 1 | |a Bowman, Pat. | |
| 700 | 1 | |a Bing, Richard. | |
| 710 | 2 | |a CAM Foundation. | |
| 730 | 0 | |a Handbook of financial public relations. | |
| 776 | 0 | 8 | |i Print version: |w (OCoLC)29469557 |
| 856 | 4 | 0 | |u https://sciencedirect.uam.elogim.com/science/book/9780750608299 |z Texto completo |