China and India : opportunities and threats for the global software industry /

In the last 30 years, the world's software industry has been developing rapidly and the landscape has also been changing dramatically. It is no longer predominately controlled by the developed countries such as the United States and the United Kingdom. This book examines the competitive and str...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: McManus, John, 1955-
Otros Autores: Li, Mingzhi, Moitra, Deependra
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Oxford : Chandos, 2007.
Colección:Chandos Asian studies series.
Temas:
Computer software industry > China.
Computer software industry > India.
Logiciels > Industrie > Chine.
Logiciels > Industrie > Inde.
BUSINESS & ECONOMICS > Industries > General.
Computer software industry
Software-industrie.
Informatique > Industrie et commerce > Chine.
Informatique > Industrie et commerce > Inde.
China
India
China.
India.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover; China and India:Opportunities and Threatsfor the Global SoftwareIndustry; Copyright; Dedication; Contents; List of figures; List of tables; Acknowledgements; Preface; About the authors; 1 The global software industry; Introduction; Foreign direct investment (FDI); FDI and labour markets; FDI and market growth; FDI in China; FDI in India; Conclusions; Notes; 2 China: a PESTEL analysis; Introduction; Overview of China's software industry; China's software industry: a PESTEL analysis7; Conclusions; Notes; 3 India: a PESTEL analysis; Introduction; Overview of India's software industry.
  • India's software industry: a PESTEL analysis9Conclusions; Notes; 4 China versus India
  • a SWOT perspective; Introduction; SWOT analysis of China's software industry; Weaknesses; SWOT analysis of India's software industry; Conclusions; Further reading; Notes; 5 Segmentation within the global software industry; Introduction; China: defining the markets; India: defining the markets; Conclusions; Notes; 6 Interrelationships in China and India's software industries; Introduction; Interrelationships and horizontal strategies of software firms; Software clusters in China and India; Conclusions.
  • Further readingNotes; 7 Competitive position strategy; Introduction; Competitive position strategy for the Chinese software industry; Competitive position strategy for the Indian software industry; Conclusions; Further reading; Notes; 8 Pursuing competitive strategies; Introduction; Competitive advantage; Strategic focus: the case for China; Strategic focus: the case for India; Conclusions; Notes; 9 Marketing and customer-oriented strategies; Introduction; Marketing strategy framework; Marketing and customer-oriented strategies for China and India.
  • China and India
  • implications for the global software industryConclusions; Index.

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