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The essential persona lifecycle : your guide to building and using personas /
Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is a...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco, Calif. : Oxford :
Morgan Kaufmann ; Elsevier Science [distributor],
2010.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Pruitt, John. | |
| 245 | 1 | 4 | |a The essential persona lifecycle : |b your guide to building and using personas / |c by John Pruitt, Tamara Adlin. |
| 260 | |a San Francisco, Calif. : |b Morgan Kaufmann ; |a Oxford : |b Elsevier Science [distributor], |c 2010. | ||
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| 520 | |a Personas play an essential role in the development of successful products. Without creating profiles of target customers and studying them throughout your product development lifecycle, it's impossible to truly understand user need, context, and pain points. The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation. Whether you are a student or a UX practitioner, if you are developing products that people are intended to use, this book is for you. *Practical and immediately applicable how-to reference guide for building and using personas - from planning, creating, launching, evaluating, and determining ROI *Invaluable guide that gives you a quick reference for incorporating personas into a product development process *Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion. | ||
| 505 | 0 | |a Introduction: The Persona Lifecycle -- Phase 1: Planning a Persona Effort -- Phase 2: Creating Personas -- Phase 3: Launching and Communicating Personas -- Phase 4: Using Personas -- Phase 5: ROI and Reuse of Personas -- Conclusion. | |
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| 700 | 1 | |a Adlin, Tamara. | |
| 776 | 0 | 8 | |i Print version: |a Pruitt, John. |t Essential persona lifecycle. |d San Francisco, Calif. : Morgan Kaufmann ; Oxford : Elsevier Science [distributor], 2010 |z 9780123814180 |z 0123814189 |w (OCoLC)520707104 |
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