Fuels, furnaces, and refractories /
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
New York :
Pergamon Press,
1977.
|
Edición: | 1st ed. |
Colección: | International series on materials science and technology ;
v. 21. |
Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Ch. 1. Evolution of relationships with customers
- Roots of customer relationship management
- The view from here / Philip Kotler
- Get, keep, and grow customers in the twenty-first century / Roger Siboni
- What is a relationship?
- The technology revolution and the customer revolution
- Ch. 2. The thinking behind customer relationships
- What characterizes a relationship?
- Thinking about relationship theory / Julie Edell Britton and Josh Rose
- CRM : the customer's view / James G. Barnes
- The nature of loyalty
- Ch. 3. Customer relationships : basic building blocks of IDIC and trust
- Trust and relationships happen in Tandem
- IDIC : four implementation tasks for creating and managing customer relationships
- How does trust characterize a learning relationship?
- The trust equation : generating customer trust / Charles H. Green.