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Fuels, furnaces, and refractories /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Gilchrist, J. D. (James Duncan)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Pergamon Press, 1977.
Edición:1st ed.
Colección:International series on materials science and technology ; v. 21.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Ch. 1. Evolution of relationships with customers
  • Roots of customer relationship management
  • The view from here / Philip Kotler
  • Get, keep, and grow customers in the twenty-first century / Roger Siboni
  • What is a relationship?
  • The technology revolution and the customer revolution
  • Ch. 2. The thinking behind customer relationships
  • What characterizes a relationship?
  • Thinking about relationship theory / Julie Edell Britton and Josh Rose
  • CRM : the customer's view / James G. Barnes
  • The nature of loyalty
  • Ch. 3. Customer relationships : basic building blocks of IDIC and trust
  • Trust and relationships happen in Tandem
  • IDIC : four implementation tasks for creating and managing customer relationships
  • How does trust characterize a learning relationship?
  • The trust equation : generating customer trust / Charles H. Green.