The benefits of e-business performance measurement systems : a report for CIMA--the Chartered Institute of Management Accountants /

To participate fully in the new world of e-business, organisations have to make significant financial investments. How then, should they evaluate e-business investment proposals and monitor the resulting performance of their on-line business operations? To what extent are traditional performance mea...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Barnes, David
Autor Corporativo: Chartered Institute of Management Accountants
Otros Autores: Hinton, Matthew
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston : CIMA Pub./Elsevier, 2008.
Edición:1st ed.
Temas:
Electronic commerce > Management.
Organizational effectiveness > Measurement.
Performance > Measurement.
Managerial accounting.
Commerce �electronique > Gestion.
Efficacit�e organisationnelle > Mesure.
Comptabilit�e de gestion.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Executive Summary
  • A brief summary of the findings of the research.
  • Introduction
  • -Background to e-business
  • -Research objectives
  • -Structure of the report
  • Literature Review
  • -review of previous research and writings on the subject of e-business performance measurement.
  • Research Methodology
  • -outline of the methods used to research the topic? namely a case study method, based on qualitative data obtained from key informants within the organisation. Additional data came from company documents.
  • -Twelve managers participated in the study.
  • the data was collected either by taped interview or by email questionnaire.
  • Individual Case Study Summaries
  • Each case is briefly described
  • Cross Case Analysis
  • -the case studies are grouped into sectors and their responses analysed. Several diagrams used.
  • -Summary of findings from cross case analysis
  • Discussion
  • examines and discusses the main case study findings in the light of current literature and with regard to the research methodology.
  • Conclusions and Recommendations
  • -the research showed that companies have not invested as much as expected into the area of e-business performance measurement system. What has been developed appears to be on an ad hoc basis resulting in the conclusions that:
  • -organisations do not currently feel the need to make major changes to their performance measurement system for e-business; and
  • -best practice advice in performance measurement may be less influential than that reported as typical.
  • -Five recommendations are made.
  • References
  • Literature generated from this project
  • conference papers produced.

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