The benefits of e-business performance measurement systems : a report for CIMA--the Chartered Institute of Management Accountants /

To participate fully in the new world of e-business, organisations have to make significant financial investments. How then, should they evaluate e-business investment proposals and monitor the resulting performance of their on-line business operations? To what extent are traditional performance mea...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Barnes, David
Autor Corporativo: Chartered Institute of Management Accountants
Otros Autores: Hinton, Matthew
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston : CIMA Pub./Elsevier, 2008.
Edición:1st ed.
Temas:
Electronic commerce > Management.
Organizational effectiveness > Measurement.
Performance > Measurement.
Managerial accounting.
Commerce �electronique > Gestion.
Efficacit�e organisationnelle > Mesure.
Comptabilit�e de gestion.
BUSINESS & ECONOMICS > Marketing > Telemarketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Mail Order.
BUSINESS & ECONOMICS > Marketing > Direct.
BUSINESS & ECONOMICS > E-Commerce > Internet Marketing.
Acceso en línea:Texto completo
Descripción
Sumario:To participate fully in the new world of e-business, organisations have to make significant financial investments. How then, should they evaluate e-business investment proposals and monitor the resulting performance of their on-line business operations? To what extent are traditional performance measurement systems fit for a world where clicks not bricks determine business success? This CIMA report describes research investigating how organisations have been adapting their performance measurement systems for e-business. The research aimed to identify the features and benefits of an effective e-business performance measurement system by studying twelve organisations that have had some success in developing performance measurement systems suitable for the on-line environment. * Based on four years of case study research including interviews with 12 managers * offers a distinctive view of e-business in measuring the performance of a business * Recommendations are made based on the findings from cross case analysis.
Notas:"Research project No. CO: 1754848."
Descripción Física:1 online resource (x, 82 pages)
Bibliografía:Includes bibliographical references (pages 71-74) and index.
ISBN:9781856175258
1856175251
9780080888057
0080888054
6611762981
9786611762988

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