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Product experience /

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The book brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas...

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Detalles Bibliográficos
Clasificación:	Libro Electrónico
Otros Autores:	Schifferstein, H. (Hendrik), 1964-, Hekkert, Paul, 1963-
Formato:	Electrónico eBook
Idioma:	Inglés
Publicado:	San Diego, CA : Elsevier, �2008.
Edición:	1st ed.
Temas:	Consumers' preferences. Consumer behavior. Brand choice > Psychological aspects. Design > Human factors. Consommateurs > Pr�ef�erences. Consommateurs > Comportement. Marques de commerce > Choix > Aspect psychologique. Design > Facteurs humains. Producten. Belevingswaarden. Desenho industrial. Design (fatores humanos) Produtos novos.
Acceso en línea:	Texto completo

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