Electronic commerce : principles and practice /

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This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bidgoli, Hossein
Formato: Electrónico eBook
Idioma:Inglés
Publicado: San Diego : Academic Press, �2002.
Temas:
Electronic commerce.
Commerce �electronique.
BUSINESS & ECONOMICS > International > Marketing.
BUSINESS & ECONOMICS > Marketing > Multilevel.
BUSINESS & ECONOMICS > Exports & Imports.
Electronic commerce
Electronic Commerce
Theorie
Praxis
E-commerce.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Getting Started with Electronic Commerce
  • Electronic Commerce Fundamentals
  • Electronic Commerce In Action
  • Intranets and Extranets
  • Electronic Data Interchange
  • Electronic Payment Systems
  • Marketing and Advertising on the Web
  • Technologies and Applications to Support Electronic Commerce
  • Infrastructure for Electronic Commerce
  • Personal, Social, Organizational, Legal, Tax, and International Issues
  • Security Issues and Measures: Protecting Electronic Commerce Resources
  • Building a Successful Electronic Commerce Site: A Life Cycle Approach
  • Appendix A: Basic Web Literacy and Instructions for Creating Web Pages
  • Glossary.

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