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Electronic commerce : principles and practice /
This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Diego :
Academic Press,
�2002.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Bidgoli, Hossein. | |
| 245 | 1 | 0 | |a Electronic commerce : |b principles and practice / |c Hossein Bidgoli. |
| 260 | |a San Diego : |b Academic Press, |c �2002. | ||
| 300 | |a 1 online resource (xxvii, 487 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
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| 520 | |a This four-part overview of electronic commerce offers a more thorough and technical view of the subject than many recent books on the subject. The book provides a balance of theories, applications, and hands-on material. It is divided into four parts: Electronic Commerce Basics, Electronic Commerce Supporting Activities, Implementation and Management Issues in Electronic Commerce, and Appendix and Glossary. The book's chapters begin with introductions of leading companies with significant e-commerce expertise and at least two small case studies. They include 10 or more hands-on exercises, encouraging readers to explore and analyze sites, and a list of key terms and bibliographic citations. They conclude with 25-30 review questions and 6-10 projects for further investigation. *Offers a generalist's overview of the field and its major players for people with little or no technical background *Every chapter starts with an industry profile and two information boxes, which serve as case studies and point to practical applications *Projects and hands-on exercises conclude each chapter. | ||
| 505 | 0 | |a Getting Started with Electronic Commerce -- Electronic Commerce Fundamentals -- Electronic Commerce In Action -- Intranets and Extranets -- Electronic Data Interchange -- Electronic Payment Systems -- Marketing and Advertising on the Web -- Technologies and Applications to Support Electronic Commerce -- Infrastructure for Electronic Commerce -- Personal, Social, Organizational, Legal, Tax, and International Issues -- Security Issues and Measures: Protecting Electronic Commerce Resources -- Building a Successful Electronic Commerce Site: A Life Cycle Approach -- Appendix A: Basic Web Literacy and Instructions for Creating Web Pages -- Glossary. | |
| 504 | |a Includes bibliographical references and index. | ||
| 588 | 0 | |a Print version record. | |
| 546 | |a English. | ||
| 650 | 0 | |a Electronic commerce. | |
| 650 | 6 | |a Commerce �electronique. |0 (CaQQLa)201-0288481 | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Exports & Imports. |2 bisacsh | |
| 650 | 7 | |a Electronic commerce |2 fast |0 (OCoLC)fst00906906 | |
| 650 | 7 | |a Electronic Commerce |2 gnd |0 (DE-588)4592128-3 | |
| 650 | 7 | |a Theorie |2 gnd |0 (DE-588)4059787-8 | |
| 650 | 7 | |a Praxis |2 gnd |0 (DE-588)4047068-4 | |
| 650 | 1 | 7 | |a E-commerce. |2 gtt |
| 776 | 0 | 8 | |i Print version: |a Bidgoli, Hossein. |t Electronic commerce. |d San Diego : Academic Press, �2002 |z 0120959771 |z 9780120959778 |w (DLC) 2001089146 |w (OCoLC)47676177 |
| 856 | 4 | 0 | |u https://sciencedirect.uam.elogim.com/science/book/9780120959778 |z Texto completo |