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Business modeling and data mining /

Business Modeling and Data Mining demonstrates how real world business problems can be formulated so that data mining can answer them. The concepts and techniques presented in this book are the essential building blocks in understanding what models are and how they can be used practically to reveal...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Pyle, Dorian
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston : Morgan Kaufmann Publishers, �2003.
Colección:Morgan Kaufmann Series in Data Management Systems Ser.
Temas:
Acceso en línea:Texto completo

MARC

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100 1 |a Pyle, Dorian. 
245 1 0 |a Business modeling and data mining /  |c Dorian Pyle. 
260 |a Amsterdam ;  |a Boston :  |b Morgan Kaufmann Publishers,  |c �2003. 
300 |a 1 online resource (xxvi, 693 pages) :  |b illustrations 
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490 1 |a The Morgan Kaufmann Series in Data Management Systems Ser. 
504 |a Includes bibliographical references (pages 665-671) and index. 
520 |a Business Modeling and Data Mining demonstrates how real world business problems can be formulated so that data mining can answer them. The concepts and techniques presented in this book are the essential building blocks in understanding what models are and how they can be used practically to reveal hidden assumptions and needs, determine problems, discover data, determine costs, and explore the whole domain of the problem. This book articulately explains how to understand both the strategic and tactical aspects of any business problem, identify where the key leverage points are and determine where quantitative techniques of analysis -- such as data mining -- can yield most benefit. It addresses techniques for discovering how to turn colloquial expression and vague descriptions of a business problem first into qualitative models and then into well-defined quantitative models (using data mining) that can then be used to find a solution. The book completes the process by illustrating how these findings from data mining can be turned into strategic or tactical implementations. Teaches how to discover, construct and refine models that are useful in business situations Teaches how to design, discover and develop the data necessary for mining Provides a practical approach to mining data for all business situations Provides a comprehensive, easy-to-use, fully interactive methodology for building models and mining data Provides pointers to supplemental online resources, including a downloadable version of the methodology and software tools. 
505 0 |a The world, knowledge, and models -- Translating experience -- Modeling and mining : putting it together -- Framing business models -- Getting the right model -- Getting the model right -- Deploying the model -- Getting started -- What mining tools do -- Getting the initial model : basic practices of data mining -- Improving the model -- Deploying the mined model -- Methodology. 
588 0 |a Print version record. 
546 |a English. 
650 0 |a Business  |x Data processing  |x Management. 
650 0 |a Data mining. 
650 0 |a Database management. 
650 0 |a Information resources management. 
650 0 |a Management information systems. 
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650 2 |a Information Management  |0 (DNLM)D019451 
650 2 |a Management Information Systems  |0 (DNLM)D008331 
650 6 |a Gestion  |0 (CaQQLa)201-0033709  |x Informatique  |0 (CaQQLa)201-0033709  |x Gestion.  |0 (CaQQLa)201-0380063 
650 6 |a Exploration de donn�ees (Informatique)  |0 (CaQQLa)201-0300292 
650 6 |a Bases de donn�ees  |x Gestion.  |0 (CaQQLa)201-0032403 
650 6 |a Gestion de l'information.  |0 (CaQQLa)201-0139097 
650 6 |a Syst�emes d'information de gestion.  |0 (CaQQLa)201-0033707 
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650 7 |a COMPUTERS  |x Intelligence (AI) & Semantics.  |2 bisacsh 
650 7 |a Business  |x Data processing  |x Management  |2 fast  |0 (OCoLC)fst00842303 
650 7 |a Data mining  |2 fast  |0 (OCoLC)fst00887946 
650 7 |a Database management  |2 fast  |0 (OCoLC)fst00888037 
650 7 |a Information resources management  |2 fast  |0 (OCoLC)fst00972603 
650 7 |a Management information systems  |2 fast  |0 (OCoLC)fst01007271 
776 0 8 |i Print version:  |a Pyle, Dorian.  |t Business modeling and data mining.  |d Amsterdam ; Boston : Morgan Kaufmann Publishers, �2003  |z 9781558606531  |w (DLC) 2002114338  |w (OCoLC)52349252 
830 0 |a Morgan Kaufmann Series in Data Management Systems Ser. 
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