CRM : redefining customer relationship management /

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In CRM, Jeffrey Peel defines Customer Relationship Management in a radical new way by putting communications at the center. In the past, CRM was mostly about the technology, not about the customer. In this book, Peel talks about a new ethos that is beginning to fundamentally change the way organizat...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Peel, Jeffrey
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston : Digital Press, �2002.
Temas:
Customer relations > Management.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Customer relations > Management
Acceso en línea:Texto completo

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