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Whisky : technology, production and marketing /

Whisky: Technology, Production and Marketing explains in technical terms, the science and technology of producing whisky, combined with information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky production from the pro...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Russell, Inge, 1947-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston : Academic Press, �2003.
Colección:Handbook of alcoholic beverages series.
Temas:
Acceso en línea:Texto completo

MARC

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245 0 0 |a Whisky :  |b technology, production and marketing /  |c edited by Inge Russell. 
246 3 |a Whiskey : technology, production and marketing 
260 |a Amsterdam ;  |a Boston :  |b Academic Press,  |c �2003. 
300 |a 1 online resource (xvi, 366 pages) :  |b illustrations (some color) 
336 |a text  |b txt  |2 rdacontent 
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490 1 |a Handbook of alcoholic beverages series 
520 |a Whisky: Technology, Production and Marketing explains in technical terms, the science and technology of producing whisky, combined with information from industry experts on successfully marketing the product. World experts in Scotch whisky provide detailed insight into whisky production from the processing of raw materials, to the fermentation, distillation, maturation, blending, production of co-products and quality testing, as well as important information on the methodology used for packaging and marketing whisky in the twenty-first century. No other book covers the entire whisky process from raw material to delivery to the market in such a comprehensive manner and with such a high level of technical detail. * Only available work to cover the entire whisky process from raw material to delivery to the market in such a comprehensive manner * Includes a chapter on marketing and selling whisky * Foreword written by Alan Rutherford, former Chairman and Managing Director of United Malt and Grain Distillers Ltd. 
504 |a Includes bibliographical references and index. 
588 0 |a Print version record. 
505 0 |a Front Cover; Whisky: Technology, Production and Marketing; Copyright Page; Contents; Series editors; List of contributors; Foreword; Preface; Chapter 1. History of the development of whisky distillation; Chapter 2. Malt whiskies: raw materials and processing; Chapter 3. Grain whisky: raw materials and processing; Chapter 4. Yeast and fermentation; Chapter 5. Batch distillation; Chapter 6. Grain whisky distillation; Chapter 7. Maturation and blending; Chapter 8. Co-products; Chapter 9. Whisky analysis; Chapter 10. Marketing Scotch whisky; Index. 
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700 1 |a Russell, Inge,  |d 1947- 
776 0 8 |i Print version:  |t Whisky.  |d Amsterdam ; Boston : Academic Press, �2003  |z 0126692025  |z 9780126692020  |w (DLC) 2002114099  |w (OCoLC)57638349 
830 0 |a Handbook of alcoholic beverages series. 
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