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Cost-justifying usability : an update for an Internet age /

You just know that an improvement of the user interface will reap rewards, but how do you justify the expense and the labor and the timeguarantee a robust ROI!ahead of time? How do you decide how much of an investment should be funded? And what is the best way to sell usability to others? In this co...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Bias, Randolph G., Mayhew, Deborah J.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Boston : Morgan Kaufman, 2005.
Edición:2nd ed.
Colección:Interactive Technologies.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction:
  • 1. Justifying cost-justifying usability
  • 2. Return on investment for usable user-interface design: Examples and statistics
  • Framework:
  • 3. A basic framework for cost-justifying usability engineering on Web development projects
  • 4. A business case approach to usability
  • 5. Marketing usability
  • 6. Dot coms
  • Organizational and Design Context:
  • 7. Cost-justification of usability engineering: A vendors perspective
  • 8. Practical ROI issues for UCD teams: Considering the impact of social, internal, and external ROI on team credibility, team longevity, and product success
  • 9. Usability science as an independent research service
  • 10. ROI in Human Factors for Web Applications
  • 11. The business case for international user centered design
  • 12. Cost-justification of usability engineering for international Web sites
  • 13. The ROI of accessibility
  • Methods and Approaches:
  • 14. Ethnography/Field research at Microsoft
  • 15. Out of the box: Approaches to good initial interface designs;
  • 16. Keystroke level modeling as a cost-justification tool
  • 17. The RITE method
  • 18. Sample size and user testing how much is enough?
  • 19. Cost-justifying online surveys
  • 20. Cost benefits framework and case studies
  • 21. Want respect? Respect the shareholder: Usability at Sprint
  • 22. Conclusion, wrap-up, next steps.