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Data warehousing and business intelligence for e-Commerce /
You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can b...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
San Francisco :
Morgan Kaufmann,
�2001.
�2001 |
| Colección: | Morgan Kaufman series in data management.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Simon, Alan, |d 1958- | |
| 245 | 1 | 0 | |a Data warehousing and business intelligence for e-Commerce / |c Alan R. Simon & Steven L. Shaffer. |
| 260 | |a San Francisco : |b Morgan Kaufmann, |c �2001. | ||
| 264 | 4 | |c �2001 | |
| 300 | |a 1 online resource (xxi, 287 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 490 | 1 | |a Morgan Kaufman series in data management | |
| 500 | |a Includes index. | ||
| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Front Cover; Data Warehousing and Business Intelligence for e-Commerce; Copyright Page; Foreword; Contents; Preface; Part I: Foundations: Concepts and Business Models; Chapter 1. Background, Terminology, Opportunity, and Challenges; Chapter 2. Business-to-Consumer Data Warehousing; Chapter 3. Data Warehousing for Consumer-to-Consumer and Consumer-to-Business Models; Chapter 4. Business-to-Business Data Warehousing; Chapter 5. e-Government and Data Warehousing; Chapter 6. Business-to-Employee Models and Data Warehousing; Part II: Building Blocks, Challenges, and Solutions. | |
| 520 | |a You go online to buy a digital camera. Soon, you realize you've bought a more expensive camera than intended, along with extra batteries, charger, and graphics software-all at the prompting of the retailer. Happy with your purchases? The retailer certainly is, and if you are too, you both can be said to be the beneficiaries of "customer intimacy" achieved through the transformation of data collected during this visit or stored from previous visits into real business intelligence that can be exercised in real time. Data Warehousing and Business Intelligence for e-Commerce is a practical explorati | ||
| 504 | |a Includes bibliographical references and index. | ||
| 546 | |a English. | ||
| 650 | 0 | |a Electronic commerce. | |
| 650 | 0 | |a Business intelligence. | |
| 650 | 0 | |a Data warehousing. | |
| 650 | 0 | |a Industrial marketing. | |
| 650 | 6 | |a Commerce �electronique. |0 (CaQQLa)201-0288481 | |
| 650 | 6 | |a Entrep�ots de donn�ees (Informatique) |0 (CaQQLa)201-0300302 | |
| 650 | 6 | |a Marketing industriel. |0 (CaQQLa)201-0137133 | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x International |x Marketing. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x Multilevel. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Exports & Imports. |2 bisacsh | |
| 650 | 7 | |a Business intelligence |2 fast |0 (OCoLC)fst00842723 | |
| 650 | 7 | |a Data warehousing |2 fast |0 (OCoLC)fst00888026 | |
| 650 | 7 | |a Electronic commerce |2 fast |0 (OCoLC)fst00906906 | |
| 650 | 7 | |a Industrial marketing |2 fast |0 (OCoLC)fst00971345 | |
| 700 | 1 | |a Shaffer, Steven L. | |
| 776 | 0 | 8 | |i Print version: |a Simon, Alan R. |t Data warehousing and business intelligence for e-Commerce. |d San Francisco : Morgan Kaufmann, �2001 |z 1558607137 |w (DLC) 2001018796 |w (OCoLC)45799345 |
| 830 | 0 | |a Morgan Kaufman series in data management. | |
| 856 | 4 | 0 | |u https://sciencedirect.uam.elogim.com/science/book/9781558607132 |z Texto completo |