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Monetizing innovation : how smart companies design the product around the price /
"Surprising rules for successful monetization In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and n...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Otros Autores: | |
| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
Ascent Audio,
2023.
|
| Edición: | [First edition]. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
MARC
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| 100 | 1 | |a Ramanujam, Madhavan, |e author. | |
| 245 | 1 | 0 | |a Monetizing innovation : |b how smart companies design the product around the price / |c Madhavan Ramanujam, Georg Tacke. |
| 250 | |a [First edition]. | ||
| 264 | 1 | |a [Place of publication not identified] : |b Ascent Audio, |c 2023. | |
| 300 | |a 1 online resource (1 audio file (7 hr., 28 min.)) | ||
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| 520 | |a "Surprising rules for successful monetization In Monetizing Innovation, the authors at Simon Kucher distil the lessons of thirty years and over 10,000 projects into a practical, nine-step approach. Whether you are a CEO, executive leadership, or part of the team responsible for innovation and new product development, this book is for you, with special sections and summaries to make monetizing innovation part of your company's DNA. Illustrative case studies show how some of the world's best innovative companies like LinkedIn, Uber, Porsche, Optimizely, Draeger, Swarovski, and big pharmaceutical companies have used principles outlined in this book. A direct challenge to the status quo ""spray and pray"" style of innovation, Monetizing Innovation presents a practical approach that can be adopted by any organization, in any industry. Most monetizing innovation failure point home. Now more than ever, companies must rethink the practices that have lost countless billions of dollars. Monetizing Innovation presents a new way forward, and a clear promise: Go from hope to certainty." | ||
| 588 | 0 | |a Online resource; title from title details screen (O'Reilly, viewed September 26, 2023). | |
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| 700 | 1 | |a Stephens, Darren, |e narrator. | |
| 700 | 1 | |a Tacke, Georg, |e author. | |
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