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The zero transaction cost entrepreneur : powerful techniques to reduce friction and scale your business /
"For many business professionals, the daily ""to-do"" list is hard enough to stay on top of, let alone coming up with the ""big ideas"" necessary to take their company-or a whole economy-to the next level. But if coming up with those ideas-or finding star...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico Audiom |
| Idioma: | Inglés |
| Publicado: |
[Place of publication not identified] :
McGraw Hill-Ascent Audio,
2023.
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| Edición: | [First edition]. |
| Temas: | |
| Acceso en línea: | Texto completo (Requiere registro previo con correo institucional) |
| Sumario: | "For many business professionals, the daily ""to-do"" list is hard enough to stay on top of, let alone coming up with the ""big ideas"" necessary to take their company-or a whole economy-to the next level. But if coming up with those ideas-or finding startups that do-is your job, then The Zero Transaction Cost Entrepreneur is an absolute must-listen for you. In this book Dermot Berkery shares the key ingredient successful businesses have in common: Smart transaction cost economics. Simply put, these businesses lower or eliminate transaction costs for their customers. Here's just one of the real-world examples you'll find within: Blockbuster Video scored big by making movies easily available to rent; that's a reduction in a transactional cost. Netflix then removed another transaction cost-a trip to the store-sending DVDs through the mail. They tackled other transaction costs-limited choice and wasted time-by moving to streaming. In this book, you'll discover how transaction cost economics can work for you, in chapters that include: Why Do Other People Come Up with All the Brilliant Ideas?; The 8 Major Categories of Transaction Costs; Makers of Products Need to Transform them into Services; Why Are Transaction Costs Falling Rapidly Right Now?; and The Trifecta of Accelerators: Idle Assets, the IoT, and Marginal Cost Pricing." |
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| Descripción Física: | 1 online resource (1 audio file (7 hr., 5 min.)) |
| Tiempo de Juego: | 07:05:00 |
| ISBN: | 9781638413790 1638413797 |