Taming the counterfeiting epidemic : a multilayered approach is essential to effectively combat counterfeiting and unauthorized sales /

Many companies lose significant revenue to counterfeiters who sell fake products that look identical to the real thing and unscrupulous supply chain partners who divert legitimate products for unauthorized sale on the black market. To effectively combat illicit trade, leaders need to embrace a multi...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Handfield, Robert B. (Autor), Nair, Anand (Graduate of Michigan State University) (Autor), Choi, Thomas Y. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
Edición:[First edition].
Temas:
Product counterfeiting.
Product counterfeiting > Prevention.
Trade regulation.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)

MARC

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