Taming the counterfeiting epidemic : a multilayered approach is essential to effectively combat counterfeiting and unauthorized sales /

Many companies lose significant revenue to counterfeiters who sell fake products that look identical to the real thing and unscrupulous supply chain partners who divert legitimate products for unauthorized sale on the black market. To effectively combat illicit trade, leaders need to embrace a multi...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Handfield, Robert B. (Autor), Nair, Anand (Graduate of Michigan State University) (Autor), Choi, Thomas Y. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [Cambridge, Massachusetts] : MIT Sloan Management Review, 2023.
Edición:[First edition].
Temas:
Product counterfeiting.
Product counterfeiting > Prevention.
Trade regulation.
Acceso en línea:Texto completo (Requiere registro previo con correo institucional)
Descripción
Sumario:Many companies lose significant revenue to counterfeiters who sell fake products that look identical to the real thing and unscrupulous supply chain partners who divert legitimate products for unauthorized sale on the black market. To effectively combat illicit trade, leaders need to embrace a multilayered approach that includes keeping tabs on the upstream supply chain, using traceable packaging, and educating consumers.
Notas:"Reprint 65107."
Descripción Física:1 online resource (9 pages)
Bibliografía:Includes bibliographical references.

Ejemplares similares